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Football Industry

C/B/592. Football's Involvement in International Development Initiative

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

This paper is focusing on the statement saying whether 'football's involvement in international development initiatives is for commercial or political reasons'. The analysis and discussion focused on the point that football's involvement in international development initiatives is for commercial reasons. The discussion also concentrates on several important issues, including branding, sponsorship and commerce in football.

 

KEYWORDS: Football, sport marketing, football marketing, commercial football, commerce,

 
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