Browse our collection of papers in
Fast Food Industry

Select number of records per page:  

C/B/4109. Dissertation. Factors affecting localization strategy of fast food companies in Asian countries

WORDS:
10050
DATE:
2011
PRICE:
109.99 GBP

The dissertation investigates the use of the localization strategy by fast food companies expanded to Asian countries. Literature is reviewed on the importance of the local cultural knowledge in international business, the balance between adaptation and standardization, the strategies of globalization and glocalisation, etc. The methodology of the research is based on the analysis of secondary data and a case study of McDonalds in India, Starbucks in China, and Kentucky Fried Chicken (KFC) in Japan. Conclusions are made about the factors affecting the success of the localization strategy of the fast food companies in Asia.

 

KEYWORDS: Dissertation, localization, fast food companies, Asian countries, McDonalds India, Starbucks China, Kentucky Fried Chicken, KFC Japan, globalization, glocalisation,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/623. Dissertation. Impact of globalisation on Arab food culture: case study of food industry in Hashemite Kingdom of Jordan

WORDS:
18400
DATE:
2011
PRICE:
189.99 GBP

The dissertation investigates the effects of western food patterns and multinational food chains in Jordan on the local culture of Arab people. Literature is reviewed on the history and definitions of globalisation, its positive and negative aspects, the impacts of globalisation on the food industry, the position of Western fast food chains within the food industry of Jordan, etc. The methods of the research are based on the qualitative approach to the analysis of secondary data and primary data obtained form interviews and questionnaires aimed to identify local attitudes towards Western culture and its food products. Conclusions are made about the perceptions of fast food by Jordanian consumers.

 

KEYWORDS: Dissertation, impact of globalisation, Arab food culture, food industry, Hashemite Kingdom, Jordan,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/2155. Dissertation. Impact of Western culture on Chinese consumer behaviour towards fast food

WORDS:
6300
DATE:
2011
PRICE:
69.99 GBP

The dissertation examines the behaviour and perceptions of Chinese customers towards fast food analyzing marketing strategies that can best promote fast food in China. Literature is reviewed on the theory of consumer behaviour, the Chinese dining culture, the impacts of fast food advertising of eating patterns, etc. Primary research is conducted through questionnaires distributed among 100 respondents. Conclusions are made about the role of Chinese culture in defining taste preferences of Chinese consumers.

 

KEYWORDS: Dissertation, Western culture, Chinese consumer behaviour, Chinese fast food, advertising,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/2144. An examination of the impact of Western fast food advertisements on Chinese customers

WORDS:
6300
DATE:
2011
PRICE:
69.99 GBP

This study aims to examine what Chinese customers think of Western food, and assesses what impact Western food advertisement has on the perception of food. The paper begins by identifying the aims of the study as well as the rationale. The objectives are to find out what Chinese customers think of Western food, to discover factors that influence Chinese customers to consume Western food, focusing on fast food, to examine the influence of Western food promotion and advertising on eating habits of Chinese customers, and to discover what should be done in terms of marketing communication to promote Western food among Chinese customers. The review of literature discusses topics like consumer behaviour, the Chinese dining culture, and the impact of fast food advertisement. This is then followed by a methodology, which highlights all aspects of the current research. The paper concludes with a findings and analysis section.

 

KEYWORDS: Chinese customers, Western food, Western food advertisement, consumer behaviour, Chinese dining culture!,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/3719. Proposal. The effect of branding in the fast food market

WORDS:
650
DATE:
2011
PRICE:
9.99 GBP

This proposal focuses on the effect of branding in the fast food market. The aim is to assess the impact of branding on the buying intention of customers. The proposal outlines the headings and structure of the literature review and the research methodology plans to use focus group interviews and questionnaire to gather data. The proposal also outlines details of the data analysis and findings sections.

 

KEYWORDS: Proposal, fast food market, branding, buying intention, buying behavior!,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/3653. Dissertation Outline. Examination of junk food and how safe it is for children

WORDS:
550
DATE:
2011
PRICE:
9.99 GBP

This dissertation outline focuses on junk food, and aims to discuss whether there are any types of junk food that can be consumed by children that pose less health threats. The study aims to identify the factors that make junk food unhealthy, to discuss the current state and availability of junk food in the UK, the examine the current studies on junk food outlets, to identify the factors that make food for children healthy, and to analyse the scientific and entrepreneurial techniques that make junk food healthier. The plans for the literature review and methodology sections are also identified.

 

KEYWORDS: Dissertation outline, junk food, health threats, junk food outlets!,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/3612. Proposal. Competitive advantage within UK fast food industry: comparative study of McDonald's & Burger King

WORDS:
1150
DATE:
2011
PRICE:
19.99 GBP

The paper proposes to examine the competitive position of McDonald’s in the fast food sector as compared to their key rival Burger King. Research rationale, aims and objectives are outlined, strategic models to be used in the analysis are indicated, the methodology of the proposed research is described.

 

KEYWORDS: Proposal, McDonald’s, Burger King, competitive advantage, UK fast food industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/HR/316. Presentation. How satisfied fast food workers are in London

WORDS:
1
ADD-ONS:
9 Slides
DATE:
2011
PRICE:
9.99 GBP

This is a presentation of the research into job satisfaction among fast-food workers in London offering bullet-point and pie-chart information on the levels of satisfaction in London’s fast-food workers, the areas of possible improvement, and the opportunities provided for students by fast-food companies

 

KEYWORDS: Presentation, fast food workers in London, job satisfaction,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/3362. HRM in Hong Kong Fast Food Industry

WORDS:
2100
DATE:
2011
PRICE:
29.99 GBP

The paper examines the opportunity for a US fast-food chain to be opened in Hong Kong. The history of the fast-food industry in the USA and in Hong Kong is reviewed, the position of foreign and local labour force in Hong Kong is described, recommendations are suggested about the establishment of a fast-food chain in Hong Kong using ethnocentric, polycentric and geocentric approaches to staffing.

 

KEYWORDS: fast-food industry, fast food in Hong Kong,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1548. Market Segmentation: case study of UK fast food market

WORDS:
1400
DATE:
2010
PRICE:
19.99 GBP

The paper examines the reasons behind the importance of market segmentation (MS) describing its principles and types, and addressing the challenges of MS within the UK fast food industry. Recommendations on MS are suggested for a new fast food company that wants to enter the UK market.

 

KEYWORDS: UK fast food market, market segmentation,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1547. ‘Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and discuss what could be the benefits of doing this for the organisation.'

WORDS:
1400
DATE:
2010
PRICE:
19.99 GBP

The paper examines the reasons behind the importance of market segmentation (MS) describing its principles and types, and addressing the challenges of MS within the UK fast food industry. Recommendations on MS are suggested for a new fast food company that wants to enter the UK market.

 

KEYWORDS: UK fast food market, market segmentation,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2622. Business start-up: Pan Pizza project

WORDS:
5300
DATE:
2010
PRICE:
59.99 GBP

The paper reports on the project to launch of a fast food pizza outlet Pan Pizza describing the features of the fast food market, conducting Porter’s Five Forces analysis of the fast food industry, the break-even analysis of Pan Pizza outlets, etc. The features needed by the entrepreneur and his team to turn a new idea into a successful business are discussed. Revenue forecasts for 2010 - 2014 are presented.

 

KEYWORDS: Business Start-Up, Pan Pizza, Porter’s Five Forces, break-even analysis, entrepreneurship,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1509. Dissertation. Consumer perceptions of corporate social responsibility in fast food industry

WORDS:
15350
DATE:
2010
PRICE:
159.99 GBP

The dissertation investigates the role of the corporate social responsibility (CSR) in the fast food industry to identify fast food consumers' views on CSR and evaluate the significance of branding for fast food consumers. The review of literature touches on the theory of CSR including the definitions of the concept, stakeholder value, the pros and cons of CSR, the role of CSR in branding and consumer behaviour, the UK fast food market, the history of CSR at McDonalds, etc. The methods of the research are based on the secondary data and the primary data collected via interviews with McDonald’s in-store customers. Conclusions are made about customer perceptions and attitudes towards CSR in the fast food industry, particularly in McDonalds.

 

KEYWORDS: Dissertation, Consumer perceptions, corporate social responsibility, CSR, fast food industry, McDonalds,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2100. PESTEL Analysis of Past, Present and Future of Global Fast Food Industry

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the impact of macro environment factors on the development of the global fast food industry (FFI) over the last three decades conducting PESTLE analysis of its past, present and future situation.

 

KEYWORDS: PESTEL, Fast Food Industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/B/536. PEST analysis of fast food retail sector

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper presents PEST analysis of the external environmental factors that influence fast food (FF) retail businesses. Conclusions are made that larger FF businesses can deal with their environments better than smaller businesses.

 

KEYWORDS: PEST, fast food retail,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1741. Competitive conditions of UK fast food industry: case study of KFC

WORDS:
6400
DATE:
2009
PRICE:
69.99 GBP

The paper looks at the market situation within the UK fast food industry performing its PESTEL, SWOT and Porter’s five forces analysis. A case study of KFC is conducted presenting the company’s profile, analysing their future strategies along the lines of the Ansoff matrix, and addressing the legal issues of collusive behaviour and competition law breaches in the fast food industry.

 

KEYWORDS: KFC, PEST, Porter’s Five Forces, Ansoff, Product Life Cycle, Competition Law, fast food industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1688. Strategic Analysis of Amrikko's International Expansion

WORDS:
4500
DATE:
2009
PRICE:
49.99 GBP

The paper presents strategic analysis of a small Canada based company Amrikko that operates in the fast food industry and is planning to expand to the USA. The US fast food industry is described using PEST, Porter’s Five Forces and Competitor analysis to reveal external factors that will influence the restaurant in the US market. The strategies of the new business launch are discussed including generic strategies, value chain strategies and alternative strategies.

 

KEYWORDS: Amrikko, fast food, PEST, Competitors, Value Chain, Porter’s Five Forces, generic strategies,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1667. PEST Analysis of McDonalds

WORDS:
1600
DATE:
2009
PRICE:
19.99 GBP

The paper provides an overview of the fast food retail company McDonald’s and the industry in which they operate. Environmental factors affecting the operations and the performance of McDonald’s are analyzed using the PEST model. Actual and potential responses of the company to the external environmental factors are discussed.

Updated version of this paper is available here:  C/B/2146. STEEPLE analysis of McDonalds
 

KEYWORDS: PEST, McDonald’s,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1148. Proposal. Impact of Branding in Sandwich and Salad market

WORDS:
650
DATE:
2009
PRICE:
9.99 GBP

The paper proposes research into the nature of branding in today’s fast food market exploring the link between loyalty and branding in Subway and Pret-A-Manger. An overview is presented of the research objectives, strategy, methods, and limitations.

 

KEYWORDS: Proposal, Subway, Pret-a-Manger, branding, Sandwich and Salad market, fast food,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1619. Portfolio of Evidence for Fast Food Stand Maxi grill

WORDS:
1800
DATE:
2009
PRICE:
19.99 GBP

The paper presents a portfolio for a new start-up fast food company Maxi Grill supplementing the company's business plan. The background of the company, the trends and competition within the fast food market are discussed. Primary research is conducted into the fast food preferences among college students and holiday makers in the locations around Maxi Grill in London.

 

KEYWORDS: Portfolio of evidence, marketing, strategy, fast food, Maxi-Grill, Maxi Grill,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1468. Take-away food service in Norwich: role of SME

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the take-away food service in Norwich examining its role in the economy of the city along with the role of SME within the sector. The enterprise culture of Norwich is described, characteristics and dynamics of SME operations in the UK fast-food and take-away markets are examined highlighting constraints to SME growth and development.

 

KEYWORDS: Take-away, food service, Norwich, SME,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/1015. Market Strategy for McDonald's in Nigeria

WORDS:
5200
DATE:
2008
PRICE:
59.99 GBP

This paper looks at McDonald's international strategy and financial performance for 2003-2007 presenting a plan for their market entry to Nigeria. The plan is based on the opportunities that exist in the market identified by the assessment of the sector and a consumer survey indicating consumer preferences. The assessment is made on the basis of macro and micro analysis of McDonald's position in the Nigerian fast food market conducted along the lines of PESTLE, Porter's Five Forces and SWOT models.

 

KEYWORDS: McDonald's, PESTLE, Porter's Five Forces, SWOT, Nigeria, fast food,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/933. Marketing Strategy for Restaurants & Takeaways

WORDS:
1600
DATE:
2008
PRICE:
19.99 GBP

The paper examines and develops marketing strategies for restaurants and takeaways (R&T) in the UK using the analytical models of Porter's five forces and Porter's generic strategies to understanding the environment of the market where R&T operate.

 

KEYWORDS: Porters five forces, Porters generic strategies, marketing, restaurant, takeaway,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/S/115. Enterprise Inns Pub and demise of British pub industry

WORDS:
1400
DATE:
2008
PRICE:
19.99 GBP

The paper reports on the performance of Enterprise Inns Pub analysing the factors behind their success, describing the causes of the general decline in the UK pub industry and its impact on the British society and culture. It is discussed whether there will be large scale mergers and acquisitions in the industry.

 

KEYWORDS: Pubs, Enterprise Inns Pub, British culture,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/B/317. Evaluation of the export potential of the Brazilian market for Burger King Corporation

WORDS:
2900
DATE:
2008
PRICE:
29.99 GBP

The paper examines the potential of Burger King's export to Brazil presenting the company's overview, analysing Brazilian fast-food market, conducting the country's PEST and SWOT analysis, competitor analysis of the market, resource audit, etc. The modes of BK entry to Brazil are described suggesting recommendations about the best options.

 

KEYWORDS: Burger King, export, fast food, Brazil, market entry, PEST, SWOT,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I received the paper. Thanks for the excellent service. Tim