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Fast Food Industry

S/M/623. Dissertation. Impact of globalisation on Arab food culture: case study of food industry in Hashemite Kingdom of Jordan

WORDS:
18400
DATE:
2011
PRICE:
189.99 GBP

The dissertation investigates the effects of western food patterns and multinational food chains in Jordan on the local culture of Arab people. Literature is reviewed on the history and definitions of globalisation, its positive and negative aspects, the impacts of globalisation on the food industry, the position of Western fast food chains within the food industry of Jordan, etc. The methods of the research are based on the qualitative approach to the analysis of secondary data and primary data obtained form interviews and questionnaires aimed to identify local attitudes towards Western culture and its food products. Conclusions are made about the perceptions of fast food by Jordanian consumers.

 

KEYWORDS: Dissertation, impact of globalisation, Arab food culture, food industry, Hashemite Kingdom, Jordan,

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