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Fast Food Industry
S/B/317. Evaluation of the export potential of the Brazilian market for Burger King Corporation
- WORDS:
- 2900
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the potential of Burger King's export to Brazil presenting the company's overview, analysing Brazilian fast-food market, conducting the country's PEST and SWOT analysis, competitor analysis of the market, resource audit, etc. The modes of BK entry to Brazil are described suggesting recommendations about the best options.
KEYWORDS: Burger King, export, fast food, Brazil, market entry, PEST, SWOT,
Other Papers On: Foreign Market Entry
Other Papers On: Burger King
Other Papers On: Fast Food Industry
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Keywords Tag Cloud
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