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Fast Food Industry

S/B/234. McDonald's position within UK fast food industry

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the position of McDonald's within the British fast food industry providing an overview of the industry, addressing the ethical issues of multinationals, reporting on the competition between McDonalds, Burger King & KFC, and considering future trends within the industry towards healthier offerings. McDonald's current position is evaluated using the SWOT model.

 

KEYWORDS: McDonalds, fast food,

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