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Fast Food Industry
C/M/1548. Market Segmentation: case study of UK fast food market
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the reasons behind the importance of market segmentation (MS) describing its principles and types, and addressing the challenges of MS within the UK fast food industry. Recommendations on MS are suggested for a new fast food company that wants to enter the UK market.
KEYWORDS: UK fast food market, market segmentation,
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