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Fast Food Industry

C/M/1148. Proposal. Impact of Branding in Sandwich and Salad market

WORDS:
650
DATE:
2009
PRICE:
9.99 GBP

The paper proposes research into the nature of branding in today’s fast food market exploring the link between loyalty and branding in Subway and Pret-A-Manger. An overview is presented of the research objectives, strategy, methods, and limitations.

 

KEYWORDS: Proposal, Subway, Pret-a-Manger, branding, Sandwich and Salad market, fast food,

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Other Papers On: Marketing Dissertations
Other Papers On: Branding
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Other Papers On: Pret-A-Manger
Other Papers On: SUBWAY Restaurant

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