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Fast Food Industry
C/B/3719. Proposal. The effect of branding in the fast food market
- WORDS:
- 650
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This proposal focuses on the effect of branding in the fast food market. The aim is to assess the impact of branding on the buying intention of customers. The proposal outlines the headings and structure of the literature review and the research methodology plans to use focus group interviews and questionnaire to gather data. The proposal also outlines details of the data analysis and findings sections.
KEYWORDS: Proposal, fast food market, branding, buying intention, buying behavior!,
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Other Papers On: Fast Food Industry
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