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Fast Food Industry
C/B/1015. Market Strategy for McDonald's in Nigeria
- WORDS:
- 5200
- DATE:
- 2008
- PRICE:
- 59.99 GBP
This paper looks at McDonald's international strategy and financial performance for 2003-2007 presenting a plan for their market entry to Nigeria. The plan is based on the opportunities that exist in the market identified by the assessment of the sector and a consumer survey indicating consumer preferences. The assessment is made on the basis of macro and micro analysis of McDonald's position in the Nigerian fast food market conducted along the lines of PESTLE, Porter's Five Forces and SWOT models.
KEYWORDS: McDonald's, PESTLE, Porter's Five Forces, SWOT, Nigeria, fast food,
Other Papers On: Foreign Market Entry
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
