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S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.

 

KEYWORDS: DVD rental, e-commerce, PEST, SPICC, SWOT, marketing mix,

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I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful. Tangat