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Entertainment Industry
P/EI/62. Online gambling: comparative analysis of poker websites
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines online gambling relating the history of online poker, reviewing theories of branding and conducting a comparative case study of Pacific Poker and Ladbrokes Poker websites along the lines of their brand promotion strategies, customer segmentation, marketing communications, off-line advertising, sponsorship, ease of website use etc.
KEYWORDS: ei, online, gambling, comparative, poker, websites,
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