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C/M/1071. Dissertation. Video Gaming Industry in UK and India
- WORDS:
- 14000
- DATE:
- 2009
- PRICE:
- 149.99 GBP
This dissertation investigates the demographics of the video game industry looking at the marketing gap between the average age of the players who are playing the games and the average age of the player who is being targeted by the marketers in the UK and India. The study provides the information about the growth of the gaming industry in the respective countries. The methods of quantitative research and an Internet generated questionnaire are used to obtain primary data, 190 research samples are drawn from in UK and India revealing that the average age of a video game player has become between 22-27 years. Recommendations are suggested about possible improvements in video games' marketing.
KEYWORDS: Dissertation, Video Games, Gaming Industry, Demographics, Lifestyle, UK, India,
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