Browse our collection of papers in
Clothing and Apparel Industry
C/M/2342. Female Saudi Arabian shoppers attitudes to luxury brands
- WORDS:
- 5000
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper focuses on female Saudi Arabian shoppers attitudes to luxury brands. The paper aims to review the current and past marketing strategies for luxury brands by foreign companies in Saudi Arabia to reach out to the female consumer base, review the perceptions of female luxury brand shoppers towards these strategies and the various segments of the female consumer base more likely to be enticed by these strategies, to review the creative media and advertising strategies foreign companies marketing luxury goods in Saudi Arabia to female consumers have tried to come up with so far, to review the impact of promoting luxury goods through webvertising, celebrity endorsement and word of mouth strategies on the Saudi female consumer base, and to review whether the impact on advertising venues due to the cultural and religious barriers in Saudi Arabia has eased in modern times thus posing less of a problem in reaching out to Saudi female shoppers. The review of literature examines a range of topics, some including the Saudi female consumer base, female consumer motivations, and Gucci. The methodology is detailed, and the paper then outlines the results. The findings from the research are examined, and the paper concludes with recommendations.
KEYWORDS: Female shoppers, Saudi Arabia, luxury brands, marketing strategies, creative media, advertising strategies, webvertising, celebrity endorsement, cultural barriers, religious barriers, Gucci,
C/M/2331. Dissertation. Impact of social networks and online communities on fashion clothing businesses in Singapore
- WORDS:
- 5850
- DATE:
- 2011
- PRICE:
- 59.99 GBP
The dissertation examines the effects of online marketing and retailing by fashion clothing businesses in Singapore on their sales and revenues. Literature is reviewed on the Singaporean fashion retail industry and its online retailing, the features and impacts of social network marketing, the role of social ads, etc. The methodology of the research is based on the combination of secondary sources and primary data obtained from interviews with the owners of fashion houses in Singapore. Conclusions are made about the role of online marketing in the fashion clothing industry of Singapore.
KEYWORDS: Dissertation, social networks, online communities, fashion clothing, Singapore,
C/FC/252. Literature review. An examination of the online presence of the fashion industry. Case study Next PLC
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This literature review focuses on the online presence of the fashion industry, and focuses on Next PLC. The background to the company is assessed, and the importance of the online retail sector is discussed. Customer’s preference to the online channel to the offline channel is assessed, and the factors that affect this preference are also discussed. The challenges that arise during the usage of offline and online channels are evaluated before conclusions are made.
KEYWORDS: Literature review, fashion industry, Next PLC, online retail sector!,
C/B/4134. An evaluation of M&S and the Brazilian apparel industry
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines M&S, and aims to perform a strategic analysis. The paper begins by evaluating M&S’s resource base, and focuses on the tangible and intangible resources. The paper then focuses on the Brazilian apparel market and aims to assess the countries position in the LA and global apparel industry. Supply and distribution networks in the Brazilian apparel market are discussed, along with consumer behaviour and attitudes. The cultural and language issues that affect B2B communications are also examined.
KEYWORDS: M&S, Brazilian apparel market, resource base, intangible resources, tangible resources, global apparel industry, distribution networks, consumer behaviour, B2B communications,
C/E/773. An examination of the statement “Cheap fashion comes at a human price”
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the statement “Cheap fashion comes at a human price” (BBC news 20th July 2010). This statement is discussed in reference to the new trade theory and the world trade organisation. The paper assesses the free trade zone, and details its characteristics and background.
KEYWORDS: Cheap fashion comes at a human price, new trade theory, world trade organisation, free trade zone, WTO!,
C/M/1935. Dissertation. The relationship between advertising and luxury fashion brands in the UK
- WORDS:
- 16000
- DATE:
- 2011
- PRICE:
- 169.99 GBP
This dissertation aims to examine the relationship between advertising strategies and luxury fashion brands in the UK. The study examines the advertising strategies of organisations and their influence on consumer decisions, advertising strategies of fashion luxury brands and customer segmentation, and how focused luxury fashion brand advertising is in relation to the media strategies utilised by organisations. The review of literature discusses topics like the relationship between advertising and brands, the influence of advertising on consumer behaviour, advertising strategies of fashion luxury brands on consumer segmentation, and media strategies. The methodology is provided in detail, and data is collected through use of semi-structured interviews. The dissertation then outlines the findings, and this is followed by an analysis of the discoveries.
KEYWORDS: Dissertation, advertising, luxury fashion brands, consumer decision, segmentation, media!,
C/B/3317. Review of Flagship stores as a market entry method: the perspective of luxury fashion retailing (2010) by Moore, Doherty and Doyle
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper reviews the study ‘Flagship stores as a market entry method: the perspective of luxury fashion retailing’ (2010) by Moore, Doherty and Doyle. The paper begins by providing a summary of the study, and then reviews it as a whole. This is followed by a critical analysis of the paper, which focuses on the weaknesses and strengths in the literature review, methodology, and discussion section. The paper concludes by summarising the study, and suggests limitations that have been uncovered.
KEYWORDS: Review, Flagship stores as a market entry method: the perspective of luxury fashion retailing, luxury brands, global branding, flagship stores,
C/B/3260. Corporate Social Responsibility in High Street Fashion Industry
- WORDS:
- 1900
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of corporate social responsibility (CSR) providing its definitions and examining its role in the UK high street fashion industry that allegedly uses cheap labour to produce cheaper fashion goods. Ethical issues surrounding the production of goods are addressed discussing their business implications.
KEYWORDS: Corporate Social Responsibility, CSR, fashion goods, ethical issues, cheap labour,
C/M/1733. Marketing issues of UK retail industry
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at various aspects of the UK retail industry examining the role of small business in the UK fashion clothing sector, the image and positioning of the luxury store Harrods, and the relationship between suppliers and retailers as a source of profitability for multiple retailers.
KEYWORDS: UK retail industry, Harrods, fashion retail, suppliers and retailers,
C/B/2992. International business opportunity report for Arcadia Group
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents a report on an international business opportunity for Arcadia Group, a British clothing retail company. The proposed idea is to set up a textile manufacturing site in Poland, making sophisticated garments at a low price. The paper gives an outline of the company, as well as an overview of the Polish textile manufacturing industry. The paper examines the market for designer clothes, as well as the potential risks of the venture. The competitors, startup and business startup costs are highlighted, and the strategic brief are provided. An environmental analysis is provided looking at the social, cultural, economic, business and political aspects of the project.
KEYWORDS: International business, Arcadia Group, clothing retail industry, Poland, competitors, strategic brief, social, political, cultural, economic, business!,
C/FC/232. Online fashion auctioning: designer status, pricing and CBA
- WORDS:
- 800
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the legal status of designers in the proposed online auction of apparel discussing their pricing strategies, presenting a cost benefit analysis (CBA) of the project, and considering the seasonality of fashion products.
KEYWORDS: fashion auction, e-auction, cost benefit analysis, pricing, designer status,
C/B/2943. Child Labour in Textile and Clothing Industry of Portugal
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the ethical issue of child labour in the Portuguese textile and clothing (T&C) industry examining the Portuguese economy and the structure of their T&C industry, providing definitions of child labour, and addressing the issues of child labour in the T&C industry of Portugal. A possible elimination of child labour by the end of the next decade is considered.
KEYWORDS: Child Labour, Portugal, textile and clothing industry, T&C,
C/B/2928. PESTEL analysis of the UK online retailing industry
- WORDS:
- 1200
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents and overview of the UK online clothing and apparel retailing Industry. The PESTEL framework is used in order to analyze the external factors that may affect the industry.
KEYWORDS: Online clothing, apparel, retailing industry, PESTEL!,
C/B/2922. Porter's Five Forces analysis of the UK online retailing industry
- WORDS:
- 500
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents and overview of the UK online clothing and apparel retailing Industry. Porter’s Five Forces analysis is used in order to evaluate the competiveness of the industry, focusing on firms within the industry.
KEYWORDS: Online clothing, apparel, retailing industry, Porter’s Five Forces,
C/B/2917. PESTEL and Porter's Five Forces analyses of the UK online retailing industry
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents and overview of the UK online clothing and apparel retailing Industry. Porter’s Five Forces analysis is used in order to evaluate the competiveness of the industry, focusing on firms within the industry. The PESTEL framework is used in order to analyze the external factors that may affect the industry.
KEYWORDS: Online clothing, apparel, retailing industry, Porter’s Five Forces, PESTEL,
C/B/2815. Smart materials - the future of textiles
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper discusses the idea of Smart materials, namely treated and electronic textiles, looking at the use and application of these materials. The paper describes Shape memory materials, Phase change materials, Chromatic materials, Stimuli- responsive hydrogels and membranes, Micro-encapsulation, and Nanotechnology as forms of treated textiles. The theories behind electronic textiles are also discussed. The paper concludes with a summary of smart materials in relation to the global market.
KEYWORDS: Smart materials, treated textiles, electronic textiles, Shape memory materials, Phase change materials, Chromatic materials, Stimuli- responsive hydrogels and membranes, Micro-encapsulation, Nanotechnology,
C/EI/141. An investigation into the impact that pure play retailers (e-tailers) have on the sales of traditional fashion retailers
- WORDS:
- 11400
- DATE:
- 2010
- PRICE:
- 119.99 GBP
This paper looks at the impact that pure play and online retailers are having on the UK fashion retail market. It adopts a two-stage approach. The first stage is to examine the information made available by the largest fashion retailers in the UK and assess the degree to which online retailing is impacting on their business. The second adopts a primary approach, surveying fifty university students to assess their attitudes to online fashion retailing. The conclusion is that online retailing is having a growing impact on UK fashion retailing and that pure play retailers are capable of offering the full range of experiences customers need to enjoy shopping. Pure play retailers will therefore have a growing share of the online retail fashion market.
KEYWORDS: Pure play, online shopping, fashion, retailing, ASOS, ecommerce, ebusiness, shops, shopping, business, customers, fashion market,
C/M/1519. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market. Underworld fashion are entering a very crowded market with products that are design different but technically identical to others on the market, and aiming for a premium position with little celebrity back up. The paper answers the following questions: Whether you believe there is a viable market for this type of product within your country. You must give comprehensive reasons to support your conclusions. What specific competitive benefits you would identify for purchasers. How you would deal with any specific CB blockers to the introduction of this product, particularly given the considerable price premiums involved. What market segments you would initially target and the strategy you would adopt in terms of pricing, distribution and benefit promotion.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1518. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market analysing related risks, the use of celebrity endorsement, the features of the female underwear market, the product’s target audience, the tools of marketing research, the issues of pricing, etc.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1476. Dissertation. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
C/M/1475. Dissertation + Proposal. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 199.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models. 650 words proposal is provided in the appendix on this dissertation.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
C/M/1292. Proposal. Pricing Strategy in Apparel Industry
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.
KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,
C/B/1660. UK Sportswear Industry
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the main features of the sportswear industry of the UK using Porter’s five forces model and PEST analysis. The two horizontal takeovers in the sportswear industry are discussed, i.e. the Umbro takeover by Nike and the Reebok takeover by Adidas.
KEYWORDS: Nike, Adidas, Takeover, Sportswear industry, Porter’s Five Forces, PEST,
C/B/1003. The Future of Retail Sector
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the UK retail industry focusing on the clothing retail and making predictions about the future trends on the basis of the PESTLE analysis. Four case scenarios are considered predicting responses of the major retail firms. Recommendations are put forward about prospective business opportunities in the clothing retail sector.
KEYWORDS: retail industry, PESTLE, future trends, clothing,
C/B/1012. Dissertation. Impact of WTO Accession on the Cambodian TAM Industry
- WORDS:
- 8500
- DATE:
- 2008
- PRICE:
- 89.99 GBP
The dissertation examines the effects of Cambodia's accession to the World Trade Organization (WTO) on its textiles and apparel industry considering them from the economic, labour and welfare perspectives. The impact of quotas elimination under the legislation of WTO is explored describing the increase of competition in Cambodian textile and apparel manufacturing (TAM) industry. The research draws on secondary data provided in the review of literature that touches upon WTO policy and regulations including trade liberalization, the Agreement on Textiles and Clothing (ATC), Multi-Fibre Arrangement (MFA), etc. Conclusions are made about the relative success of Cambodia in coping with WTO accession in economic and labour terms, but the potentially mixed results in welfare terms.
KEYWORDS: Dissertation, GATT, WTO, Textiles and Apparel Manufacturing Industry, Cambodia, trade,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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