Browse our collection of papers in
Clothing and Apparel Industry
C/EI/141. An investigation into the impact that pure play retailers (e-tailers) have on the sales of traditional fashion retailers
- WORDS:
- 11400
- DATE:
- 2010
- PRICE:
- 119.99 GBP
This paper looks at the impact that pure play and online retailers are having on the UK fashion retail market. It adopts a two-stage approach. The first stage is to examine the information made available by the largest fashion retailers in the UK and assess the degree to which online retailing is impacting on their business. The second adopts a primary approach, surveying fifty university students to assess their attitudes to online fashion retailing. The conclusion is that online retailing is having a growing impact on UK fashion retailing and that pure play retailers are capable of offering the full range of experiences customers need to enjoy shopping. Pure play retailers will therefore have a growing share of the online retail fashion market.
KEYWORDS: Pure play, online shopping, fashion, retailing, ASOS, ecommerce, ebusiness, shops, shopping, business, customers, fashion market,
C/M/1519. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market. Underworld fashion are entering a very crowded market with products that are design different but technically identical to others on the market, and aiming for a premium position with little celebrity back up. The paper answers the following questions: Whether you believe there is a viable market for this type of product within your country. You must give comprehensive reasons to support your conclusions. What specific competitive benefits you would identify for purchasers. How you would deal with any specific CB blockers to the introduction of this product, particularly given the considerable price premiums involved. What market segments you would initially target and the strategy you would adopt in terms of pricing, distribution and benefit promotion.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1518. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market analysing related risks, the use of celebrity endorsement, the features of the female underwear market, the product’s target audience, the tools of marketing research, the issues of pricing, etc.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1476. Dissertation. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
C/M/1475. Dissertation + Proposal. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 199.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models. 650 words proposal is provided in the appendix on this dissertation.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
C/M/1292. Proposal. Pricing Strategy in Apparel Industry
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.
KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,
C/B/1660. UK Sportswear Industry
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the main features of the sportswear industry of the UK using Porter’s five forces model and PEST analysis. The two horizontal takeovers in the sportswear industry are discussed, i.e. the Umbro takeover by Nike and the Reebok takeover by Adidas.
KEYWORDS: Nike, Adidas, Takeover, Sportswear industry, Porter’s Five Forces, PEST,
C/B/1513. Marketing of Banking Services in Nigeria: case study of United Bank of Africa
- WORDS:
- 6500
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper examines the practices of banking in Nigeria providing a review of academic literature related to banking, estimating the role of banks in Nigerian economy, conducting Porter's 5 Forces analysis of the environmental factors affecting the banking industry in Nigeria, and presenting a case study of the United Bank of Africa (UBA) from the perspective of their marketing strategies. The study uses the methods of secondary research and primary research based on the questionnaires distributed to the employees of UBA. Recommendations for UBA management are suggested.
KEYWORDS: Banking, Nigeria, United Bank of Africa, UBA, Porters 5 Forces,
C/B/1620. Global Banking Industry and BNP Paribas
- WORDS:
- 5600
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the macro-level environment, dynamics and structure of the global banking industry between 2000 and 2008 looking at the case of BNP Paribas Bank and analysing their performance from a financial perspective comparing it to their major competitors. Recommendations to potential investors are suggested about the future strategic development of the banking industry.
KEYWORDS: Global banking, BNP Paribas,
C/F/542. Comparative Analysis of Conventional and Islamic (Interest Free) Mortgages in the UK – Case Study of Amanah Home Finance of HSBC
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a review of literature on Islamic mortgages and their increasing importance in non-Muslim countries. Comparisons are made with conventional mortgages considering the introduction and evolution of Islamic mortgages in the UK market.
KEYWORDS: Islamic Finance, Islamic Banking, Islamic Mortgage, Literature Review,
C/B/1421. PESTLE and Five Forces Analysis of the UK Retail Banking Industry
- WORDS:
- 2200
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The following report is an analysis of the UK retail banking industry. The report begins with a PESTLE analysis examining the external environment in which the banks must operate. The competitive forces impacting and influencing companies will then be discussed using a Five Forces Analysis. Throughout the report focus will be maintained on the current economic situation in the UK and the implications for the retail banking industry.
KEYWORDS: pestle, five, forces, uk, retail, banking, industry,
C/B/1422. PESTLE Analysis of UK retail banking industry
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents introduction and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting UK retail banking industry.
KEYWORDS: pestle, uk, retail, banking, industry,
C/B/1423. Five Forces Analysis of UK retail banking industry
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an introduction and Porter's 5 forces analysis of UK retail banking industry which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting UK retail banking industry.
KEYWORDS: five, forces, uk, retail, banking, industry,
C/M/1032. Dissertation. Integrated Marketing Communication in Tanzanian banking sector
- WORDS:
- 13500
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation examines the benefits of integrated marketing communication (IMC) with regard to a credit guarantee scheme implemented by banks to support small and medium enterprises (SME). Definitions of IMC and SME are reviewed, promotion techniques used by SME are described, the concept of 'product knowledge' is examined, the design of a marketing communication process is explored. A case study is conducted of IMC strategies used by commercial banks in Tanzania to assist SME. The methods of the research are described presenting analysis of the data obtained via questionnaires distributed among Tanzanian bankers, SME managers and government officials. Conclusions are made about the policies of Tanzanian banks in creating awareness of their credit facilities to SME under credit guarantee scheme.
KEYWORDS: Dissertation, Credit, Integrated Marketing Communications, IMC, small and medium ente,
C/B/1003. The Future of Retail Sector
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the UK retail industry focusing on the clothing retail and making predictions about the future trends on the basis of the PESTLE analysis. Four case scenarios are considered predicting responses of the major retail firms. Recommendations are put forward about prospective business opportunities in the clothing retail sector.
KEYWORDS: retail industry, PESTLE, future trends, clothing,
C/B/1012. Dissertation. Impact of WTO Accession on the Cambodian TAM Industry
- WORDS:
- 8500
- DATE:
- 2008
- PRICE:
- 89.99 GBP
The dissertation examines the effects of Cambodia's accession to the World Trade Organization (WTO) on its textiles and apparel industry considering them from the economic, labour and welfare perspectives. The impact of quotas elimination under the legislation of WTO is explored describing the increase of competition in Cambodian textile and apparel manufacturing (TAM) industry. The research draws on secondary data provided in the review of literature that touches upon WTO policy and regulations including trade liberalization, the Agreement on Textiles and Clothing (ATC), Multi-Fibre Arrangement (MFA), etc. Conclusions are made about the relative success of Cambodia in coping with WTO accession in economic and labour terms, but the potentially mixed results in welfare terms.
KEYWORDS: Dissertation, GATT, WTO, Textiles and Apparel Manufacturing Industry, Cambodia, trade,
C/B/1261. Lloyds TSB Group and Abbey National Building Society: issues of mortgage offerings
- WORDS:
- 1800
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at the banking services offered by Lloyds TSB Group and Abbey National Building Society. The background of both finacial instituions is described, their mortgage products are discussed with reference to Ashton & Hudson analysis. It is argued whether financail institutions are using behavioural traits to manipulate their customers into making mortgage decisions. The issues of financial regulation and consumer protection are addressed.
KEYWORDS: Lloyds TSB, Abbey National Building Society, mortgage, banking, Ashton & Hudson, cons,
C/B/1318. History of Selfridge's and its founder
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the history of Selfridge's, the largest and most luxurious store in London. The story of its founder, Harry Gordon Selfridge, is reviewed discussing his contribution to promoting shopping as a pleasant and respectable middle class pastime.
KEYWORDS: Selfridge's, shopping,
C/E/308. Individual Financial Services: 'Too Big to Fail' Policy
- WORDS:
- 5500
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper examines the policy of the banks to support companies that play an important role in the economy, known as a 'too big to fail' policy. Arguments in favour and against this type of intervention in the financial system are presented. The concepts of moral hazard associated with these policies are considered.
KEYWORDS: Banking industry,
C/F/364. International banking systems
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines various international banking systems employed during the 19th century. It explains the international monetary system introduced by Bretton Wood and the reasons behind its demise. The main objectives of the international monetary fund and the evolution of the European monetary system are discussed.
KEYWORDS: Bretton Wood, IMS, IMF European Monetary System,
C/F/394. Individual Financial Services are 'Too Big to Fail'
- WORDS:
- 4700
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper looks at the nature of the banking industry analysing the 'too big to fail' policies and presenting arguments in favour and against this type of intervention in the financial system. The concept of moral hazard is examined in relation to the analysed policies.
KEYWORDS: Banking industry,
C/F/409. Management of interest rate, liquidity and operational risks in banking sector
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the interest rate, liquidity and operational risk management (RM) in the banking sector providing an overview of the key issues associated with the measurement and management of each of the three types of risk, discussing RM regulatory framework and summarizing the possible effects of each risk.
KEYWORDS: Interest rate, liquidity, operational risk, banking, risk management,
C/F/410. Corporate Governance and Credit Crunch
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at recent bank collapses have led to a breakdown of trust in financial institutions, including the trust in corporate governance in terms of the risk management, the trust in audit work that signed off the accounts of the banks, etc. The paper critically discusses whether the trust can be rebuilt through legislation and suggests ways in which institutional investors might inspire greater confidence in society. The history of the current financial crisis is traced, corporate governance failures that led to the crisis are examined, possible legislative reforms are discussed arguing whether the trust in the banking system can be restored.
KEYWORDS: Corporate governance, credit crunch, banking system, financial industry,
C/HR/344. Deep Smarts in Banking Organisation
- WORDS:
- 720
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper looks at the so-called 'deep smarts', i.e. the people with good knowledge and expertise in the industry that they work for. It is argued that deep smarts' skills are obtained from personal experience and the ability of vision, and that they are good assets for banking organisations.
KEYWORDS: Deep smarts, business, banking, HRM, human capital,
C/OM/87. Self-cleaning fabric: perspective on innovation and its impacts
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines a recent innovation in nanotechnology known as self-cleaning fabric describing its huge potential in the textile industry and other related industries. The report analyzes the application and working of the technology, the companies involved in these applications and the market reaction to self-cleaning fabric from various sectors.
KEYWORDS: Nanotechnology, self cleaning fabric, BASF, textiles, clothes, water repellent,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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