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C/M/1935. Dissertation. The relationship between advertising and luxury fashion brands in the UK

WORDS:

16000

DATE:

2011

PRICE:

169.99 GBP

This dissertation aims to examine the relationship between advertising strategies and luxury fashion brands in the UK. The study examines the advertising strategies of organisations and their influence on consumer decisions, advertising strategies of fashion luxury brands and customer segmentation, and how focused luxury fashion brand advertising is in relation to the media strategies utilised by organisations. The review of literature discusses topics like the relationship between advertising and brands, the influence of advertising on consumer behaviour, advertising strategies of fashion luxury brands on consumer segmentation, and media strategies. The methodology is provided in detail, and data is collected through use of semi-structured interviews. The dissertation then outlines the findings, and this is followed by an analysis of the discoveries.

KEYWORDS: Dissertation, advertising, luxury fashion brands, consumer decision, segmentation, media!,