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C/FC/252. Literature review. An examination of the online presence of the fashion industry. Case study Next PLC

WORDS:
2350
DATE:
2011
PRICE:
29.99 GBP

This literature review focuses on the online presence of the fashion industry, and focuses on Next PLC. The background to the company is assessed, and the importance of the online retail sector is discussed. Customer’s preference to the online channel to the offline channel is assessed, and the factors that affect this preference are also discussed. The challenges that arise during the usage of offline and online channels are evaluated before conclusions are made.

 

KEYWORDS: Literature review, fashion industry, Next PLC, online retail sector!,

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