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C/B/3317. Review of Flagship stores as a market entry method: the perspective of luxury fashion retailing (2010) by Moore, Doherty and Doyle

WORDS:
3100
DATE:
2011
PRICE:
39.99 GBP

This paper reviews the study ‘Flagship stores as a market entry method: the perspective of luxury fashion retailing’ (2010) by Moore, Doherty and Doyle. The paper begins by providing a summary of the study, and then reviews it as a whole. This is followed by a critical analysis of the paper, which focuses on the weaknesses and strengths in the literature review, methodology, and discussion section. The paper concludes by summarising the study, and suggests limitations that have been uncovered.

 

KEYWORDS: Review, Flagship stores as a market entry method: the perspective of luxury fashion retailing, luxury brands, global branding, flagship stores,

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