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C/B/2992. International business opportunity report for Arcadia Group

WORDS:
2950
DATE:
2010
PRICE:
29.99 GBP

This paper presents a report on an international business opportunity for Arcadia Group, a British clothing retail company. The proposed idea is to set up a textile manufacturing site in Poland, making sophisticated garments at a low price. The paper gives an outline of the company, as well as an overview of the Polish textile manufacturing industry. The paper examines the market for designer clothes, as well as the potential risks of the venture. The competitors, startup and business startup costs are highlighted, and the strategic brief are provided. An environmental analysis is provided looking at the social, cultural, economic, business and political aspects of the project.

 

KEYWORDS: International business, Arcadia Group, clothing retail industry, Poland, competitors, strategic brief, social, political, cultural, economic, business!,

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