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Chocolate and Confectionary Industry

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C/B/705. Ganong Bros. Ltd Case Study

WORDS:: 2500
DATE:: 2007
PRICE:: 29.99 GBP

This report examines the strategic position of Gangong Bros. Ltd (or GBL), a small, privately-owned confectionary company based in Canada. GBL's position within the industry is established by means of a Five Forces Analysis, followed by an evaluation of past and present strategy in terms of Ansoff's Growth Strategy Framework and the Bowman Strategy Clock. This is followed by a discussion about the process of strategy development, and an evaluation of future strategic paths.

KEYWORDS: Ganong, GBL, Confectionary, Chocolate, Candy, Strategy, Growth, Case Study, Porter, Fi,

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E/B/27. Strategic Analysis of chocolate confectionery industry

WORDS:: 4000
DATE:: 2005
PRICE:: 49.99 GBP

The business environment at present is the result of much evolution. It is in constant flux, driven by numerous factors ? some easily anticipated, others completely unpredictable. Consequently, analytical models and tools are constantly being conceptualized and modified in order to gain perspectives that aid firms in effectively anticipating these changes and quantitatively assessing their implications. This paper is centred on the practical application of some of these tools on the chocolate confectionery industry in Western Europe. The aims and objectives of the report are as follows: The first segment discusses the relevant environmental factors using the PESTLE Framework. In this segment, recent changes in the environment of the chocolate confectionery industry are presented. Their implications to firms are discussed and interpreted as either threats or opportunities. The second segment uses Michael Porters 5 Forces Model to analyze the competitive environment that the industry operates in. It assesses the severity of each force and uses a five-point scale to quantify the threat each force poses to industry profitability. Finally, the concept of Strategic Groups is tackled in order to gain insight into competitors in the industry. This concept is elaborated on through the use of a group map, which illustrates the strategic groups in the industry, as well as the strategic spaces that firms have not pursued. Mobility barriers or the factors that make it difficult for firms to move from one group to another are then enumerated and discussed.

KEYWORDS: strategic, chocolate, confectionery, industry,

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P/M/633. UK chocolate confectionery market

WORDS:: 3500
DATE:: 2005
PRICE:: 39.99 GBP

The paper reports on the UK chocolate confectionery market reviewing the main producers' value shares, brands, market trends, etc. Primary and secondary methods used in the research are described. Comparative analysis of Cadbury, Nestl?, and Masterfood UK is conducted using the marketing mix model. Current market communication strategies are assessed offering recommendations to consumer food manufactures who consider launching a range of chocolate confectionery in the UK.

KEYWORDS: Chocolate, confectionery, Cadbury, Nestl?, Masterfood,

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C/M/136. Communication mix strategies of UK confectionary brands

WORDS:: 2500
DATE:: 2004
PRICE:: 29.99 GBP

The paper analyses the communication mix strategies used by leading UK confectionary brands. The analysis starts with the investigation of the current market trends, market size, growth and prospects of growth. This information is used as the basis for the analysis of the fit of communication mix strategies against current market preferences. This analysis is based on the use of secondary data collected from distinguished sources as Keynote, Mintel and Euromonitor. The paper also prese3nts the analysis of current market preferences, based on primary data collection and descriptive analysis of collected data.

KEYWORDS: communication, mix, strategies, uk, confectionary, brands,

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