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Chocolate and Confectionary Industry
P/M/633. UK chocolate confectionery market
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the UK chocolate confectionery market reviewing the main producers' value shares, brands, market trends, etc. Primary and secondary methods used in the research are described. Comparative analysis of Cadbury, Nestl?, and Masterfood UK is conducted using the marketing mix model. Current market communication strategies are assessed offering recommendations to consumer food manufactures who consider launching a range of chocolate confectionery in the UK.
KEYWORDS: Chocolate, confectionery, Cadbury, Nestl?, Masterfood,
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