Browse our collection of papers in
Charter and Low Cost Airlines
C/B/4293. Low cost and legacy airlines in the UK market
- WORDS:
- 1900
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the way in which low cost and legacy airlines compete in the UK market. The objectives are to investigate the internal and external factors affecting low cost and legacy airlines, to evaluate the consumer’s behaviour, and to identify and evaluate key marketing strategies utilized by low cost and legacy airlines. The review of literature examines a wide range of topics and theories, and is followed by a detailed methodology. Conclusions are made regarding recommendations for future research.
KEYWORDS: Low cost airlines, legacy airlines, UK market, consumer behaviour!,
C/B/4287. The role of low cost airlines in tourism management
- WORDS:
- 5050
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper evaluates the role of low cost airlines in the UK. The objectives are to explore the factors affecting the success of low cost airlines, to investigate the impact of low cost airlines in the tourism industry, and to identify and assess future potential for growth for low cost airlines. The research methodology is provided, and the paper then reviews a range of literature. The findings from the analysis are detailed, and the paper concludes by providing recommendations. The limitations of the study are outlined, and the paper then discusses areas for research in the future.
KEYWORDS: low cost airlines, tourism industry!,
C/F/1264. An examination of the impact of low cost airlines on the European Airline Industry
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the European Airline Industry, and assesses the impact of low cost airlines on the industry. The paper begins by providing information on the background to the industry, and follows by evaluating deregulation and liberalisation. The operational and product features related to low cost strategies are discussed before the paper evaluates low cost airports for low cost airlines. The impact that low cost airlines have on the industry are assessed, and the paper then looks at consolidation and implementation issues. Competition in the industry is discussed and the financial performance of Ryanair, British Airways, and the Lufthansa Group are all examined. Social benefits and tourism related aspects concerning low cost airlines are evaluated before conclusions are made.
KEYWORDS: European Airline Industry, low cost airlines, deregulation, liberalisation, operational features, product features, low cost strategies, consolidation, implementation, Competition, financial performance, Ryanair, British Airways, Lufthansa Group, tourism.,
C/EI/217. The advantages and disadvantages of Intranet/Extranet and e-business/commerce for low cost airlines
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the advantages and disadvantages of Intranet/Extranet and e-business/commerce for low cost airlines. The paper begins by outlining the use of intranet and extranet technologies, and the advantages outlined include an increase in efficiency, whilst the risks include the maintenance of the technology. The paper then outlines e-business and e-commerce technology, and the advantages discussed include brand identity and the disadvantages are the design of the website. All of advantages and disadvantages are evaluated and described, and conclusions are made regarding the overall usefulness of the technologies.
KEYWORDS: Intranet, extranet, e-business, commerce, low cost airline, website!,
C/B/3231. Dissertation. An Analysis of EasyJet Airline system adopted in China
- WORDS:
- 13500
- DATE:
- 2010
- PRICE:
- 139.99 GBP
This dissertation examines Easyjet, the low budget airline company, and aims to discuss extending operations to China. The paper has four objectives, to examine the management issues that Easyjet face, to assess whether fuel costs are an issue, to identify the cost/budgeting issues, and to assess the operational issues. The dissertation aims to propose solutions to all of the issues mentioned. The background to Easyjet is provided, and the review of literature examines low cost carriers, and provides a definition for it. The dissertation then thoroughly examines the issues that Easyjet face including managerial economics, capital budgeting, financial capabilities, and human resource management. The leadership and management approaches are examined in great detail. Data is collected through use of the Multifactor Leadership Questionnaire, which was accompanied by a descriptive cover letter. The research sampling is evaluated, as is the limitations of the research. The findings are then presented and analysed, and the relationship between leadership skills and organisational outcomes are examined.
KEYWORDS: Dissertation, Easyjet, low budget airline, management issues, fuel costs, cost issues, budget issues, managerial economics, capital budgeting, financial capabilities, human resource management, leadership, Multifactor Leadership Questionnaire,
C/M/1772. Examination of Virgin's low cost airlines strategic global marketing
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines the global marketing strategies adopted by Virgins low cost airlines in Australia, Europe and America. The paper answers the following questions What factors would determine whether Virgin Express could have succeeded in Europe if Ryanair or Easyjet had gone out of business, How important is local market knowledge and operational experience in achieving success, what benefits could accrue from merging Virgin Express with SN Brussels, and having achieved success in Australia, what factors might determine whether Branson is successful in the USA. The paper concludes by examining the reasons why there are different results even when the same business model is used in different regions. The paper includes two detailed appendices, with information on Virgin express and the SN Brussels merger, Virgin American low cost airlines and the marketing strategies of low cost carriers in Europe.
KEYWORDS: Global marketing, Virgin, low cost airline, Australia, Europe, America, Virgin Express, Ryanair, Easyjet, SN Brussels, business models,
C/M/1682. Marketing strategies of Air France-KLM in competing with low cost airlines
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the marketing strategies used by the joint venture Air France-KLM discussing their lawsuit against Ryanair in 2008, and considering how their use of medium quality air travel at a budget price is attracting customers. The difference between Air France-KLM and other low cost airlines is explained.
KEYWORDS: Marketing strategies, Air France-KLM, low cost airlines,
C/B/2990. Strategic analysis of Easyjet's position within low cost airline industry
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategic position of the low cost carrier (LCC) EasyJet within the low cost airline industry analysing the company’s dependence on the environment of the industry along the lines of the Ansoff, PEST and SWOT models. Strategies for EasyJet are suggested including the areas of market penetration and development, product development, booking services, etc.
KEYWORDS: Strategic analysis, Easyjet, Ansoff, PEST, SWOT, low cost carriers, LCC, airline industry,
C/B/2939. Dissertation. How can easyJet continue to maintain its profitability and market share in low cost airline sector?
- WORDS:
- 7600
- DATE:
- 2010
- PRICE:
- 79.99 GBP
The dissertation investigates the impact of the global economic and financial crisis on the airline industry examining the strategies used by easyJet to maintain their competitive advantage. Literature is reviewed on the theory of strategic management (SM) focusing on descriptive and prescriptive approaches to SM. A study of SM at easyJet is conducted using analytical frameworks of the PESTLE and Porter’s 5 forces models, internal resources and competences analysis, analysis of the company’s financial performance over 2000-2008, etc. The dissertation is based on the methods of secondary research. Conclusions are made about the strengths of the company and the challenges they faced operating within the low cost airline sector.
KEYWORDS: Dissertation, easyJet, low cost airline, PESTLE, Porter’s 5 forces, financial ratios,
C/B/2933. Porter's 5 forces analyses of the low cost airline industry
- WORDS:
- 600
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of the low cost airline industry. The paper employs the Porter’s Five Forces analysis to discuss the nature of competition within the industry and the threats that can affect operators within.
KEYWORDS: Low cost airline industry, Porter’s Five Forces,
C/B/2923. PESTEL analysis of the low cost airline industry
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of the low cost airline industry. The PESTEL framework is used to analyse the external impacts that can affect the industry.
KEYWORDS: Low cost airline industry, PESTEL,
C/B/2912. PESTEL and Porter's 5 forces analyses of the low cost airline industry
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of the low cost airline industry. The paper employs the Porter’s Five Forces analysis to discuss the nature of competition within the industry and the threats that can affect operators within. The PESTEL framework is used to analyse the external impacts that can affect the industry.
KEYWORDS: Low cost airline industry, Porter’s Five Forces, PESTEL,
C/M/1623. Evaluation of customer relationship management in the Airline Industry
- WORDS:
- 1450
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper aims to identify the customer relationship management practices that are performed by traditional and low cost airline carriers. Consumer focus, partnership development, service diversification, and corporate social responsibility (CSR) are the four aspects that are discussed in view of airline survival, concentrating on the customer satisfaction side of them all. The context of the industry is highlighted, as is the strategic performance of traditional and low cost airlines.
KEYWORDS: Airline industry, Customer relationship management, traditional airline carriers, low cost airline carriers, consumer focus, partnership development, service diversification, corporate social responsibility, CSR, Strategic performance,
C/M/1598. Yield Management and Revenue Maximisation: The Case of Airlines
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines how airlines are able to apply yield management to maximise their revenue and to achieve competitive advantage. The paper also distinguishes between Low Cost Carriers (LLCs) and Full Service Carriers (FSCs), and explains the differences between the ways in which both employ simple yield management techniques. The potential for yield management to be developed to help airlines’ competitive strategies in the future is explored, as is conclusions in to the topic discussed.
KEYWORDS: Yield management, airline industry, Low cost carriers, LLC, Full service carriers, (FSC)!,
C/M/1480. Better marketing will boost revenue for low-cost airlines
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the competitive low-cost passenger airline market and how an effective marketing strategy can be devised. Using analytical models – PESTLE, 4Ps and SWOT for RyanAir – in addition to market-sizing methodologies, the paper applies the results of the research to devise a marketing strategy for new business generation in the UK-Continental markets. The paper also compares the revenue levels of the leading competitors, EasyJet and RyanAir, and outlines the future challenges faced by this sector, specifically in relation to environmental and political issues, rising fuel costs, and the issue of baggage handling and security checks - prompted by increased concerns about terrorism. The paper concludes by considering how an aggressive pull strategy, based upon passengers’ perceptions of the airline, should increase revenue.
KEYWORDS: EasyJet, RyanAir, marketing strategy, PESTLE, 4Ps, SWOT, market-sizing, low-cost flight market,
C/B/2233. Competitiveness of Secondary Airports in Europe
- WORDS:
- 1450
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the changes in the ‘one airline per country’ rule and the growth of secondary airports in Europe discussing the low-cost carriers (LCC) boom resulted from trade liberalisation within the European Union (EU). An overview of UK and Belgian airport markets is presented.
KEYWORDS: Airline Industry, Secondary Airports, European Union,
C/B/2214. PESTEL analysis of RyanAir
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of RyanAir and PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting RyanAir.
KEYWORDS: PEST, PESTEL, PESTLE, RyanAir,
C/B/1571. Porter's 5 forces analysis of RyanAir
- WORDS:
- 750
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of RyanAir and Porter's 5 forces analysis of RyanAir which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting RyanAir.
C/B/1457. Developing Effective Corporate Strategy for Air Southwest
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the British low-cost airline Air Southwest describing their routes and destinations, and providing analysis along the lines of the strategy clock model, BCG matrix, SWOT and Porter's generic strategies. Strategic options of the company are considered using Ansoff's matrix and screening matrix recommending one of the options as the most effective.
KEYWORDS: Air Southwest, SWOT, Porters five forces, Ansoff matrix, Porters generic strategies,
C/B/1100. Proposal. What are the core competencies of low-cost airlines?
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper proposes research into the requirements of the airline sector and the core competences of low-cast airlines with the focus on easyJet. The objectives of the study are formulated, the methods of research are described as secondary research with quantitative and qualitative data assessment. The ethical issues of the research, its timescale and resources are identified.
KEYWORDS: Proposal, low-cast airlines, easyJet,
C/B/1134. Competitive advantage of US low cost carriers
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the reasons behind a drop of profitability in the US airline industry during the 1990s. The policies of the Civil Aeronautics Board (CAB) are described, the effective competitive strategies of low cost carriers (LCC) SouthWest Airlines and JetBlue are discussed arguing why the subsidiaries of the legacy carriers were not able to compete with LCC. A course of action for the Delta Express and other legacy carriers is suggested.
KEYWORDS: SouthWest Airlines, JetBlue, Delta, LCC, low cost carriers, legacy carriers,
C/B/1135. Competitive advantage of US low cost carriers
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
This paper responds to the following questions: During the 1990's none of the five largest air carriers in the US earned its cost of capital. Why do such low rates of return on investment persist in the airline industry? Despite the challenging industry environment, airlines like Southwest Airlines and JetBlue earned enviable returns. How? Why have all the low-cost subsidiaries of legacy airlines, including Delta Express, failed? What are the strategic options available to the cross-functional team that Mark Balloun co-leads in March 2002? Based on the information available to you in the case, what course of action for the Delta Express business would you have recommended to Delta' board at that point in time?
KEYWORDS: SouthWest Airlines, JetBlue, Delta, LCC, low cost carriers, legacy carriers,
C/B/847. Ryanair: Comprehensive PESTLE, Porter's five forces and SWOT analyses
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
This paper examines the environment, which Ryanair operates in through a comprehensive PESTEL analysis. Next the paper goes on to analyse the industry that Ryanair is operating in with the help of Porter's five forces. Finally, the paper analyses the strengths and weaknesses of Ryanair and takes a close look at the opportunities that it can capitalise on and the threats that it is currently facing and what it can do to reduce the threats.
KEYWORDS: Ryanair, PESTEL, SWOT, Porters, airlines, industry, five, forces, budget, low-cost,
C/B/848. PESTEL analysis of RyanAir
- WORDS:
- 950
- DATE:
- 2008
- PRICE:
- 9.99 GBP
This paper presents overview of RyanAir and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting RyanAir.
C/B/849. Porter's 5 Forces analysis of RyanAir
- WORDS:
- 650
- DATE:
- 2008
- PRICE:
- 9.99 GBP
This paper presents an overview of RyanAir and Porter's 5 forces analysis of RyanAir which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting RyanAir.
KEYWORDS: porter, forces, ryanair,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- Economics
- Education
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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