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Charter and Low Cost Airlines
E/M/152. CRM strategy of low-cost airlines
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines CRM strategies used in low-cost airlines presenting an overview of the air travel market, addressing the problems of online booking, and analysing the strategies of customer relationship management in Ryanair, EasyJet and bmi baby.
KEYWORDS: CRM, low-cost airlines, Ryanair, EasyJet, bmi baby,
Other Papers On: EasyJet
Other Papers On: BMI Airlines
Other Papers On: RyanAir
Other Papers On: Charter and Low Cost Airlines
Other Papers On: Customer Relationship Management (CRM)
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Keywords Tag Cloud
ryanair low cost airline swot easyjet porter pestel airlines market uk frills carriers forces european dissertation virgin business vs strategic airports proposal strategy carrier competencies success advantage core competitive failure extensive position future airport pestle difficulties buzz companies compares environment performance current developments competition changes luton london deregulation comparative charter sustainability support pick competitiveness mean grow theory outright management impact interaction trying study employees europe identify strategies secondary evaluation marketing five successful bmibaby baby subsidiary blue overcoming airways british bmi budget developing review literature effective corporate major southwest air disruptive innovation company detailed purposes pricing short pest crm haul investment financial service global atlantic comprehensive c contribution century st contestable
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