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Charter and Low Cost Airlines
C/B/4293. Low cost and legacy airlines in the UK market
- WORDS:
- 1900
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the way in which low cost and legacy airlines compete in the UK market. The objectives are to investigate the internal and external factors affecting low cost and legacy airlines, to evaluate the consumer’s behaviour, and to identify and evaluate key marketing strategies utilized by low cost and legacy airlines. The review of literature examines a wide range of topics and theories, and is followed by a detailed methodology. Conclusions are made regarding recommendations for future research.
KEYWORDS: Low cost airlines, legacy airlines, UK market, consumer behaviour!,
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I received the paper. Thanks for the excellent service.Tim
