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Charity and Voluntary Industry

S/M/472. Charity Marketing: Fundraising Perspective

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper addresses the problem of charity fundraising examining the role of fundraisers, the factors that attract donations to charities, the relationships with 'donors', the key areas of fundraising application, the methods and techniques of fundraising, etc. The features of the disability movement and other direct actions attracting fundraising are discussed.

 

KEYWORDS: charity, marketing, fundraising, perspective,

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