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Charity and Voluntary Industry

P/B/413. Cancer charities in UK: implications of competition

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper looks at the competition between UK cancer charities for cause-related marketing (CRM) comparing financial performances of cancer charities, their marketing environment, fund raising practices, etc. PEST and SWOT analysis of cancer charity organisations is conducted, similarities in communication methods and organizational developments are outlined. The activity of Marie Curie Cancer care is reviewed. Changes in UK non-profit sector are identified.

 

KEYWORDS: cancer, charities, uk, implications, competition,

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