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Charity and Voluntary Industry

C/M/861. Literature Review on Charity Marketing

WORDS:
3700
DATE:
2008
PRICE:
39.99 GBP

The paper offers a review of literature on several areas of charity marketing, such as SME in the UK charity sector, corporate social responsibility, philanthropy, and free rider problem. Cause related marketing and customer base in non-profit organisations are discussed.

 

KEYWORDS: Corporate social responsibility, charity, philanthropy, free rider, cause related mark,

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