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Catering industry

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C/B/1729. Marketing Strategies of Chinese Restaurant in UK

WORDS:
3100
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the performance of the Chinese restaurant Red & Hot in the UK analysing their strengths and weaknesses, suggesting a marketing strategy for the company and discussing the suitability, accessibility and feasibility of the proposed strategy. The models of Porter’s generic strategy, 7Ps and Ansoff matrix are used in the analysis, recommendations are suggested about building a stronger presence in the UK market.

 

KEYWORDS: Chinese restaurant, Red & Hot, Ansoff matrix, Porter’s generic strategy, 7Ps, Marketing Strategy,

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C/F/562. Benchmark Analysis in Catering Industry

WORDS:
3100
DATE:
2009
PRICE:
39.99 GBP

This paper examines the performance of Texas de Brazil restaurant chain that operates in the catering industry looking at their financial statements for 2006-2008 and conducting ratio analysis and horizontal/vertical analysis. The results are compared to the industry’s average value published by specialized reports. Two other competing companies, i.e. Carrols Restaurant Group and Landry’s Restaurant, are chosen to perform benchmark analysis. The strengths and weaknesses of the businesses are revealed presenting strategic highlights in the form of balanced scorecards.

 

KEYWORDS: Benchmark analysis, catering, ratio analysis, balanced scorecard, Texas de Brazil, restaurant,

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S/B/513. Retail theatres and their effectiveness

WORDS:
2100
DATE:
2009
PRICE:
29.99 GBP

The paper explains the concepts of retail theatre and retail theming examining their use in the restaurant industry. Literature is reviewed on the frameworks that help to create retail theatres including atmospheric environment, performing artscape, real life scenery , etc.

 

KEYWORDS: Retail theatre, retail theme, atmospheric environment,

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S/HR/246. Challenges facing restaurant industry

WORDS:
2800
DATE:
2009
PRICE:
29.99 GBP

The paper addresses the problems of employee recruitment and retention in the foodservice industry suggesting recommendations about how to attract students to join restaurant business, to create good working environment, to boost employee motivation, etc. Other problems facing restaurants are discussed including the increasing concern over obesity, energy prices, environmental issues, etc.

 

KEYWORDS: employee recruitment, foodservice, restaurant, retention, motivation, reward,

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C/B/1256. Design and facilities of catering industry

WORDS:
1400
DATE:
2008
PRICE:
19.99 GBP

The paper discusses the growth of the catering industry and the various functions required to support this business including the effective methods of risk assessment.

 

KEYWORDS: catering industry, supporting facilities, risk,

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