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Catering industry
S/B/513. Retail theatres and their effectiveness
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper explains the concepts of retail theatre and retail theming examining their use in the restaurant industry. Literature is reviewed on the frameworks that help to create retail theatres including atmospheric environment, performing artscape, real life scenery , etc.
KEYWORDS: Retail theatre, retail theme, atmospheric environment,
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Keywords Tag Cloud
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