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Catering industry

C/B/3200. Overview of an Afro-Caribbean restaurant

WORDS:
3300
DATE:
2010
PRICE:
39.99 GBP

This paper presents an overview of an Afro-Caribbean restaurant named ABC, and provides a business plan for the development of the company. The paper performs a SWOT, PESTEL, and Porter’s Five Forces analysis of the company to examine its external and internal environment. The 7 P’s of marketing are analyzed in relation to the company, and an overall analysis is presented. The paper then suggests a strategic business plan, a marketing strategy, and a financial strategy. The ways in which the business performance can be monitored is examined, and an action plan for the next four months is presented. The paper discusses the restaurants profit and loss, through analysis of the income statement.

 

KEYWORDS: Afro-Caribbean, business plan, SWOT, PESTEL, Porter’s Five Forces, 7 P’s, marketing strategy, financial strategy, business performance!,

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restaurant london catering restaurants marketing food uk consumer businesses grow perspective cairngorm regard ethnical tastes role companies factors affecting changes recognition brand filipino integrated communications enhancing dissertation staff retail theatres effectiveness benchmark facing challenges design facilities hr strategies chinese c canteen proposal sourced locally overview afro caribbean sector
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