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Catering industry
C/B/1729. Marketing Strategies of Chinese Restaurant in UK
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the performance of the Chinese restaurant Red & Hot in the UK analysing their strengths and weaknesses, suggesting a marketing strategy for the company and discussing the suitability, accessibility and feasibility of the proposed strategy. The models of Porter’s generic strategy, 7Ps and Ansoff matrix are used in the analysis, recommendations are suggested about building a stronger presence in the UK market.
KEYWORDS: Chinese restaurant, Red & Hot, Ansoff matrix, Porter’s generic strategy, 7Ps, Marketing Strategy,
Other Papers On: Strategic Analysis
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Catering industry
Other Papers On: Red & Hot
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