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Book Industry

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C/B/4185. An examination of the UK book industry

WORDS:
3100
DATE:
2011
PRICE:
39.99 GBP

This paper examines the UK book industry, and aims to assess the competition in the industry. The challenges that face incumbent book retailers are detailed through use of the PEST, SWOT and Porters Five Forces analysis. The new entrants to the industry are discussed, and the paper the highlights the main competitors within the industry. The paper places the industry competitors into strategic groups, and the paper examines the prospects of the Kindle in the UK market.

 

KEYWORDS: UK book industry, PEST, Porters five forces, Kindle, SWOT,

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C/B/4164. An examination of competition in the E-Book market: Case study Amazon

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

This paper looks at competition in the E-Book market and focuses on Amazon. A Porters five forces analysis is used to examine the competitive environment. This is followed by an examination of low-cost differentiation and focus strategy in regards to their market position, key success factors, and market opportunities. The topic is discussed further in relation to the strategy clock and Ansoff’s growth matrix.

 

KEYWORDS: Competition, E-Book market, Porters five forces, competitive environment, low-cost differentiation, focus strategy, strategy clock, Ansoff’s growth matrix,

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C/B/4135. An examination of the UK Book retailing industry

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

This paper examines the UK book industries business environment. The paper begins by outlining the three main types of book retailers in the UK, and follows this with a PESTLE analysis. An analysis of the UK bookselling industry is then carried out and looks at topics like piracy, E-book readers and retail sales. Three of the most important occurrences that have taken place in the UK book retailing industry are evaluated, and this section focuses on Amazon, Barnes and Noble and Apple.

 

KEYWORDS: UK Book industry, book, book retailer, PESTLE, piracy, E-Book reader, Amazon, Barnes and Nobel, Apple,

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C/B/3354. UK bookshops during recession: case of Foyles

WORDS:
1800
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the economic performance of UK bookshops during the credit crunch and recession using a case study of Foyles. The rise of e-books is discussed, the factors affecting the price, output and demand decisions made by Foyles are investigated.

 

KEYWORDS: UK bookshops, recession, Foyles,

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C/B/2937. Porter's Five Forces analysis of the global book retailing industry

WORDS:
600
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of the global book retailing industry. Porter’s Five Forces analysis is conducted to examine the competitiveness of the industry. The paper concludes with a summary of the factors discussed.

 

KEYWORDS: Global, Book retailing industry, Porters five forces,

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C/B/2925. PESTEL analysis of the global book retailing industry

WORDS:
900
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of the global book retailing industry. The paper comprises of a PESTEL analysis which focuses on the external environment of the industry, highlighting the different factors that may affect it.

 

KEYWORDS: Global, Book retailing industry, PESTEL!,

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C/B/2914. PESTEL and Porter's Five Forces analysis of the global book retailing industry

WORDS:
1450
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of the global book retailing industry. The paper comprises of a PESTEL analysis which focuses on the external environment of the industry, highlighting the different factors that may affect it. Porter’s Five Forces analysis is conducted to examine the competitiveness of the industry.

 

KEYWORDS: Global, Book retailing industry, PESTEL, Porter’s Five Forces,

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C/B/2529. PESTLE analysis of Waterstone's and UK bookselling market

WORDS:
900
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of Waterstone’s and UK bookselling market and PESTLE analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Waterstone’s and UK bookselling market.

 

KEYWORDS: PEST, PESTEL, PESTLE, Waterstone, Waterstone’s,

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C/M/229. Masters Dissertation. Differences in customer loyalty in a traditional and Internet environment: An examination of traditional and Internet retailers in the book market.

WORDS:
17000
DATE:
2005
PRICE:
179.99 GBP

Customer loyalty is a central and growing topic in the area of marketing and marketing strategy. The traditional view in marketing has been to focus on acquiring new customers. However, firms are beginning to realise that it can be more profitable in the long-term to focus on retaining existing customers, especially as markets become more competitive. Here, customer loyalty is central to retaining customers. However, there are added complications when firms try to build customer loyalty in an online environment, called e-loyalty. In such an environment, customers look for very different attributes in their retailer than when shopping in the high-street. Focusing on three main players in the UK book market, Waterstones, Amazon and Borders, this dissertation examines two aspects of customer loyalty: First, the differences in customer loyalty in a traditional and Internet environment, second, the relative importance of different factors that affect levels of e-loyalty using an existing conceptual framework. The study involves some 50 research participants, whose data is thoroughly analysed and discussed in light of the literature review. The literature review is comprehensive and discusses the areas of traditional and relationship marketing, customer loyalty, including measures and types of customer loyalty, as well as e-loyalty. The dissertation would be useful for anyone interested in customer loyalty and e-loyalty, as well as the differences between traditional and relationship marketing, for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.

 

KEYWORDS: masters, dissertation, differences, customer, loyalty, traditional, internet, environment, examination, traditional, internet, retailers, book, market,

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P/B/71. Atlantic Books Ltd and Bloomsbury Publishing PLC: the Impact of New Technologies and Changes in Market

WORDS:
3000
DATE:
2003
PRICE:
39.99 GBP

This project analyses how the technology and market changes impact on present and future book production, based on the presentations of two Atlantic Books Ltd and Bloomsbury Publishing PLC. The paper covers the factors that are driving change, opportunities and threats within the industry, and the impacts of new technologies on the book supply chain.

 

KEYWORDS: atlantic, books, ltd, bloomsbury, publishing, plc, impact, technologies, changes, market,

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This paper is a PEST analysis of Zara. It is very useful and clear, and gave me a lot of important information I needed that I did not find anywhere else, so it has been very helpful for the work I have to do. Your service is very professional Judith P