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Book Industry
C/B/4185. An examination of the UK book industry
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the UK book industry, and aims to assess the competition in the industry. The challenges that face incumbent book retailers are detailed through use of the PEST, SWOT and Porters Five Forces analysis. The new entrants to the industry are discussed, and the paper the highlights the main competitors within the industry. The paper places the industry competitors into strategic groups, and the paper examines the prospects of the Kindle in the UK market.
KEYWORDS: UK book industry, PEST, Porters five forces, Kindle, SWOT,
Other Papers On: Book Industry
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