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Book Industry

C/B/2914. PESTEL and Porter's Five Forces analysis of the global book retailing industry

WORDS:
1450
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of the global book retailing industry. The paper comprises of a PESTEL analysis which focuses on the external environment of the industry, highlighting the different factors that may affect it. Porter’s Five Forces analysis is conducted to examine the competitiveness of the industry.

 

KEYWORDS: Global, Book retailing industry, PESTEL, Porter’s Five Forces,

 
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