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Banking Industry
P/M/468. Strengthening of retention management in banking sector
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the customer relationships strategy identifying the basic concepts of retention management and providing an overview of the US and UK banks practices in improving their service quality through a relationship chain. The importance of appointing a senior manager responsible for retention management is highlighted.
KEYWORDS: strengthening, retention, management, banking, sector,
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