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C/M/1131. Marketing of banking services in Nigeria: experience of United Bank for Africa
- WORDS:
- 6500
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper looks at the influence of marketing on banking conducting a case study of the marketing impact on the United Bank of Africa (UBA). The history of banking in Nigeria is reviewed, the present situation in the Nigerian banking sector is analyzed using the models of PESTEL and Porter’s Five Forces. The marketing strategies of UBA are examined, primary research is conducted using a demographic survey and a questionnaire to determine the areas of concern and suggest recommendations to UBA management.
KEYWORDS: Banking, Nigeria, United Bank for Africa, UBA, marketing, PESTEL, Porter’s Five Forces,
Other Papers On: Banking Industry
Other Papers On: Market Research
Other Papers On: PEST Analysis
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: United Bank of Africa
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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it.Stephen
