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Banking Industry

C/B/3096. Analysis of the banking industry: case study Barclaycard

WORDS:
2950
DATE:
2010
PRICE:
29.99 GBP

This paper analyses the banking environment, focusing on Barclaycard. The paper analysis the macro and micro environmental factors affecting the industry, as well as examining the firm’s competition. A SWOT analysis is carried out to discuss Barclaycard strengths and weaknesses, as well as the opportunities and threats that affect the company. Following the analyses the paper outlines the five major issues that Barclaycard face, and strategic options that the banking group can take to address these issues. The paper concludes by discussing the credit and debit card market.

 

KEYWORDS: Barclaycard, SWOT, banking, macro environment, micro environment, competition, credit card market, debit card market,

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Other Papers On: Barclays Bank
Other Papers On: SWOT Analysis
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