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Banking Industry

C/B/2464. Strategic analysis of HSBC and its position within UK banking industry

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

The paper offers strategic analysis of HSBC performance over 2009-2010 using PEST, SWOT and Porter’s Five Forces models to evaluate the company’s position within the UK banking industry and identify the factors that effect the marketing strategy of the bank in the conditions of the economic slowdown.

 

KEYWORDS: Strategic analysis, HSBC, UK banking industry, PEST, SWOT, Porter’s Five Forces, marketing strategy,

 
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