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Automobile (Car) Industry
S/M/585. Proposal. Strategies of relationship marketing towards luxury cars: case study of Canterbury
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the marketing strategies used in the UK car retail sector suggesting a study of the luxury car market in Canterbury. The background, objectives and significance of the research are explained, literature is reviewed on the theory of relationship marketing, market segmentation, customer retention, etc. The methodology of the proposed research is described, the project’s timeline is indicated.
KEYWORDS: Proposal, relationship marketing, luxury cars, Canterbury,
Other Papers On: Relationship Marketing
Other Papers On: Marketing Dissertations
Other Papers On: Automobile (Car) Industry
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