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S/B/616. Globalization of the automotive industry. Case study Toyota, Daimler Chrysler and General Motors

WORDS:
4750
DATE:
2011
PRICE:
49.99 GBP

This paper examines the concept of globalization in the automotive industry. The paper focuses on Toyota, Daimler Chrysler and Shanghai General Motors (SGM). The paper begins by examining the automotive environment, using PEST, SWOT and Porter’s Five forces analyses. These analyses are also applied to Toyota and Daimler Chrysler. The paper then examines the automotive industry in reference to SGM. Leadership in reference to Chrysler is then examined in order to discuss the issue of forecasting.

 

KEYWORDS: Globalisation, automotive industry, Toyota, Daimler Chrysler, Shanghai General Motors, SGM, PEST, SWOT, Porters five forces, leadership,

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