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Automobile (Car) Industry

P/B/368. Report on global car industry

WORDS:
5000
DATE:
2004
PRICE:
59.99 GBP

The paper reports on the changes in the world automobile industry showing the main groups of players and their strategies over the past decade and focusing on the performance of the General Motors (GM) company. Business environmental analysis of the industry is performed using PESTE and Porters Five Forces models. Conclusions are made about the future of the global car industry.

 

KEYWORDS: global, car, industry,

 
Other Papers On: Automobile (Car) Industry