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Automobile (Car) Industry
P/B/367. Competition in Greek car market
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper looks at the marketing situation in the automotive industry centring around the competition between Mercedes Benz, Audi and BMW in the Greek car market. The automotive sector and its market environment in Greece are described using P.E.S.T. and Porters Five Forces frameworks, the significance of each companys marketing strategy is highlighted.
KEYWORDS: competition, greek, car, market,
Other Papers On: Automobile (Car) Industry
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