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Automobile (Car) Industry

C/B/2612. UK car manufacturing industry at its determinants of success

WORDS:
530
DATE:
2010
PRICE:
9.99 GBP

The paper looks at the British car manufacturing industry examining the success factors in their supply chain, innovation and brand management. The ways of improving competitiveness within the industry are suggested.

 

KEYWORDS: UK car manufacturing, supply chain, innovation, brand management,

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