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Automobile (Car) Industry
C/B/1604. Global automotive industry and recent changes
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the importance of global environment of the automotive industry discussing how its recent changes have affected the global marketing strategy of firms operating in the industry. The macro-environmental factors of the industry are identified using PESTEL analysis and establishing the importance of the global environment. The challenges faced by automotive firms in terms of their sustainability and growth are considered in the context of adaptation to the changes.
KEYWORDS: Automotive industry, global marketing strategy, PESTEL,
Other Papers On: Automobile (Car) Industry
Other Papers On: PEST Analysis
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Keywords Tag Cloud
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