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Automobile (Car) Industry
C/B/1348. Sustaining Competitive Advantage
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the importance of external and internal analysis in sustaining companies' competitive advantage examining the concepts of the first mover advantage, the resource-based view (RBV), etc. Examples of the bargaining power of car dealers with respect to car manufacturers and consumers are discussed providing recommendations to the car dealer trade association.
KEYWORDS: sustaining, competitive, advantage,
Other Papers On: Competitive Advantage
Other Papers On: Automobile (Car) Industry
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Keywords Tag Cloud
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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it.Stephen
