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Analysis of Airline Industry

C/M/1901. Overview of the prescriptive and descriptive schools of strategy

WORDS:
3000
DATE:
2011
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39.99 GBP

This paper discusses the prescriptive and descriptive schools of strategy. The paper begins by providing the background to the word strategy, and follows this by providing an overview of both schools. The paper then provides a discussion regarding Mintzberg’s ten schools of strategy, which derive from the prescriptive and descriptive schools of strategy. The ten schools are the Design School, Planning School, Positioning School, Entrepreneurial School, Cognitive School, Learning School, Power/Political School, Cultural School, Environmental School, and Configuration School, all of which are described. Strategic management in the airline industry is then examined, and the paper assesses the implications of the prescriptive and descriptive schools in regards to Whittington’s approach. Conclusions are made regarding the schools discussed.

 

KEYWORDS: Prescriptive school, descriptive school, strategy, Mintzberg ten schools of strategy, Design School, Planning School, Positioning School, Entrepreneurial School, Cognitive School, Learning School, Power/Political School, Cultural School, Environmental School, Configuration School, airline industry, Whittington’s approach,

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Dear coursework4you: i've received the paper, it is really helpful. Mohammad