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Analysis of Airline Industry

C/B/1767. Analysis of European Airline Industry

WORDS:
1500
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the competitive environment of the European aviation industry conducting its Porter’s Five Forces analysis and revealing a number of challenges facing the European air carriers, i.e. volatile oil prices, price sensitive buying behavior of consumers, green issues, high bargaining power of suppliers, the threats of new product and service substitutes, etc. The so-called ‘open skies’ EU policy is discussed evaluating its role in the shrinkage of the airlines’ market shares.

 

KEYWORDS: European aviation industry, open skies, Porter’s Five Forces, air carriers,

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