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Analysis of Airline Industry

C/B/1663. European aviation industry

WORDS:
3500
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the European aviation industry using Porter’s Five Forces model to analyse the competitive context of the industry. The challenges facing European air carriers are identified including volatile prices of oil, price sensitive buying behaviour of consumers, green issues, high bargaining power of suppliers, and threats of new product and service substitutes. The ‘open skies’ EU policy is discussed arguing that it leads to greater competitiveness and shrinkage in the market share of each airline.

 

KEYWORDS: European aviation, Porter’s Five Forces, open skies, EU policy, aircraft,

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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn