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Analysis of Airline Industry

C/B/1601. Airline Simulation Game Report

WORDS:
1900
DATE:
2009
PRICE:
19.99 GBP

The paper reports on a simulation game based on the commercial airline industry touching on the issues of deliberate vs. emergent development of strategy, the application of 'barriers to entry' outlined in Porter's 5 Forces model to modern airline practices, the use of Porter's generic strategies by low cost airlines, the use of the resource-based approach by RyanAir, etc.

 

KEYWORDS: Porters Five Forces, Barriers to Entry, Generic Strategies, Resource Based View, First Mover Advantage, Strategic Management, simulation game, airline industry,

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