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Analysis of Airline Industry

C/B/1053. Impact of environmental factors on Singapore Airlines

WORDS:
5300
DATE:
2008
PRICE:
59.99 GBP

The paper examines the impact of environmental factors on the performance of Singapore Airlines (SIA) conducting their SLEPT (PESTL), Porter's Five Forces and SWOT analysis, and discussing the response of the SIA value chain to the pressures of the industry environment. SIA performance is compared to that of local airlines, the importance of the PEST model for company managers is emphasised.

 

KEYWORDS: Environmental, Singapore Airlines, SIA, SLEPT, PESTL: Porter's Five Forces,

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