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Analysis of Airline Industry

C/B/1020. Alliances among Airlines

WORDS:
1700
DATE:
2008
PRICE:
19.99 GBP

The paper examines the development of airline alliances analyzing the airlines market from the Porter's Five Forces perspective, discussing the theory of marketing strategy with the focus on customer value creation and the prerequisites of competitive advantage. Assumptions are made about the role of alliances in strengthening airlines' brands.

 

KEYWORDS: Airlines, alliance, Porter's Five Forces, customer value,

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Other Papers On: Strategic Alliances and Collaboration between Firms
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