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Alcohol Industry

S/M/524. Global Wine Wars: Marketing French Wine in UK

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the global wine market examining the challenges faced by the traditional wine producers by new entrants. SLEPT (PESTL) and SWOT analysis of the wine industry is conducted, international marketing strategies for French wine growers in the UK market are considered discussing the competition within the market.

 

KEYWORDS: Wine Wars, French wine, UK wine market, SLEPT, SWOT,

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